The D-impulse network is our flagship impulse-buy network around cashpoints in Delhaize. Every year, thousands of customers pass the cashpoints in this supermarket chain. We have displays with a total of 252 facings in 121 Delhaize shops. The cashpoint area is an ideal strategic impulse-buy point. While waiting in line, many customers grab a magazine here. This is a crucial timeframe in which to introduce potential buyers and readers to your publication. We also position your publications around the Selfpay and Quickscan cashpoints.

Campaigns kick off on Tuesdays or Fridays. Depending on the thickness of your magazine, a display will have a minimum of 5 copies. A team of rack jobbers will make sure that your publication is ideally positioned.