D-Impuls Network

The D-impulse network is our flagship impulse-buy network around cashpoints in Delhaize. Every year, thousands of customers pass the cashpoints in this supermarket chain. We have displays with a total of 252 facings in 121 Delhaize shops. The cashpoint area is an ideal strategic impulse-buy point. While waiting in line, many customers grab a magazine here. This is a crucial timeframe in which to introduce potential buyers and readers to your publication. We also position your publications around the Selfpay and Quickscan cashpoints.

Campaigns kick off on Tuesdays or Fridays. Depending on the thickness of your magazine, a display will have a minimum of 5 copies. A team of rack jobbers will make sure that your publication is ideally positioned.


  Number of sales outlets Number of displays Price/week
Dutch 62 132 € 2.200
French 52 120 € 1.900


About us

AMP is Belgium’s largest media distributor. It has been an industry leader since its establishment as national media distributor in 1885. Today, AMP serves around 4,500 sales outlets in Belgium. Every day, the company distributes more than 425,000 magazines and 260,000 newspapers that include 6000 unique magazine titles and 180 newspaper titles. AMP is part of bpostgroup.



Lenniksebaan 451

1070 Brussel


+32 2 525 14 11


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